Privacy Policy
Last Updated: January 2026
Cakes2Party4 Limited ("we," "us," "our," or "Company") operates cakes2party4.co.uk (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms, we may collect your name, email address, phone number, and postal address.
- Technical Information: We automatically collect your IP address, device type, operating system, browser type, and pages visited.
- Cookie Data: We use cookies and similar tracking technologies to collect browsing behaviour and preferences (see Cookie Policy below).
- Usage Data: We track how you interact with our content, including clicks, time spent on pages, and referral sources.
How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics and understanding user behaviour to improve the Website.
- Tracking affiliate referrals and conversions for commission purposes.
- Personalizing your experience and delivering relevant content.
- Improving site functionality, security, and overall performance.
- Sending marketing communications (only where you have provided consent).
- Complying with legal obligations and preventing fraud.
Cookie Policy
We use the following types of cookies on our Website:
- Essential Cookies: Required for basic site functionality (e.g., security, load balancing).
- Analytics Cookies: Track user behaviour to help us understand how visitors use the Website (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to attribute conversions to affiliate partners and calculate commissions.
- Marketing Cookies: Enable targeted advertising and retargeting across third-party platforms.
Most browsers allow you to refuse cookies or alert you when a cookie is being sent. You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect Website functionality.
Third-Party Links
Our Website contains links to external gambling operators, casinos, and affiliate partners. We are not responsible for the privacy practices of these third-party websites. These sites have their own independent privacy policies, and we encourage you to review them before providing any personal information.
When you click a link and leave our Website, our Privacy Policy no longer applies to that external site.
Your Rights
Under UK Data Protection Law (UK GDPR and Data Protection Act 2018):
You have the following rights concerning your personal data:
- Right of access: Request a copy of your personal data we hold.
- Right to rectification: Correct inaccurate or incomplete information.
- Right to erasure: Request deletion of your data (subject to legal obligations).
- Right to restrict processing: Limit how we use your data.
- Right to data portability: Obtain your data in a portable format.
- Right to object: Opt out of certain processing activities (e.g., marketing).
- Rights related to automated decision-making and profiling.
To exercise any of these rights, please contact us using the details below.
For US Visitors: If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA).
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Generally:
- Personal information provided through contact forms is retained for 3 years unless deletion is requested.
- Analytics and tracking data is retained for up to 13 months.
- Cookie data is retained according to each cookie's lifespan (typically 1-24 months).
- Data may be retained longer if required by law or to establish, exercise, or defend legal claims.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:
Email: [email protected]
We will respond to all data subject access requests within 30 days as required by UK GDPR.
This Privacy Policy is effective as of January 2026 and may be updated periodically. We will notify you of any material changes by posting the updated policy on this Website.